Instagram Is the Most Powerful Dating App for Singles Over 45 — And Almost No One Realizes It.

Pew Research (2025) found that 77% of women turn to Instagram to learn more about a potential match — before the first date.

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92%

Of women say they’ve looked up a potential date on Instagram before responding to a message or agreeing to meet.

89%

Of women say they feel more interested in someone who shares glimpses of their lifestyle, passions, and personality through social media.

94%

Of women say they’re less likely to pursue a connection if a potential match’s online presence feels outdated, confusing, or inconsistent.

Based on internal insights and external research, including Pew Research Center and the Journal of Social and Personal Relationships (2024).